As Robert points out, Cherry Coke has finally returned to Australia after an absence of many years. Pretty surprising, since I’m fairly certain we’ve always had Cherry Coke in the US. Haven’t we? I can remember loading it in the pop machines at our local IGA in high school. The Snook thinks it’s because the American “cherry” flavour is too strong and almond-like for international palates. I haven’t tried the new Australian version yet, but apparently it’s been modified somewhat from the original. One of the Snook’s co-workers e-mailed Coke Australia last week to complain about it “not being cherry enough”, and he got this as a reply:
“The decision to introduce “Cherry Coke” to the Australian beverage market was made after extensive research coupled with strong consumer feedback. Coca-Cola Amatil tested various “Cherry Coke” formulations from around the world before choosing the German formulation for “Cherry Coke”. This variety has a much subtler cherry flavour than the American version.”
So there you have it. Evidently the American cherry flavoring is just too hardcore for the rest of the world. I’m going to have to try this soon and compare.