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Look at the hacks and workarounds your customers use. It will show you their mental model, and what needs they have that aren’t being met by your product. @bencrothers #sydtechleaders https://t.co/xdj3oSjF4l


Important Note

This site features content going all the way back to 2000. The posts you’ll read reflect my views and writing style at the time. While I have gone back to clean up a few of them, I think it’s important not to sanitise too much. This site is a record of who I am and how I’ve grown. Any blog post written years ago may not reflect who I am today, nor how I would write about the same topic today.