This is the Fitbit Surge, a $250 ‘superwatch’ with built-in GPS | The Verge – Yesterday I spoke with two other disenchanted Fitbit customers, upset that they are refusing to integrate with HealthKit. It’s really disappointing. I was onboard the Fitbit evangelism love train last year, but I also really, really hate walled gardens. I think they’re going to lose more customers than they gain over this.