Sweetpeachprobiotics – This is the one of the weirdest crowdfunding projects I’ve ever seen. She’s setting up a business where you can get your vaginal microbial flora sequenced and then subscribe to receive personalised probiotics. I see the worth in the idea; any woman who’s ever had a urinary tract infection can tell you that this is hugely important. But man, that name. “Sweet Peach”?! That alone would keep me from donating. I just have a viscerally negative reaction.

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