Eric Schmidt: Apple Music’s human curation is ‘elitist’ – Oh, PLEASE. I signed up to the three month Apple Music trial, and I’ve been really surprised how good it is. I mainly stick to the “For You” tab and the playlists it suggests to me, and I’ve discovered a lot more new-to-me music than I ever did on Spotify (or my very limited use of Google Play). I love the fact that the lists are curated by humans. How in the world would an algorithm ever put together That’s so Fetch: Songs for Mean Girls? That title alone is worth a month’s subscription, frankly.