This BBC article on proposed changes to prescription drug advertising in the US amused me, mostly because the situation is so different in Australia. You’re not allowed to mention the name of any prescription drug in commercials here; the ads can only urge you to “ask your doctor.” So in order to differentiate themselves, advertisers often resort to repeating the same word over and over, like that’s the keyword that the doctor will recognize. “If you want to BOOST your weight loss, ask your doctor about the amazing new treatment that will BOOST your metabolism and BOOST you to better health. BOOST now for a BOOSTful future.” I’m sure the drug’s called “Boostillin” or something.

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