The gold industry is reportedly “fighting back against a consumer preference for other precious metals.” Personally, I just think that gold is a bit… old, you know? It reminds me of old ladies. Platinum and silver just seem a bit younger and more modern. (The only thing gold I wear is my class ring, and that’s just because it was the tradition at my school.) Didn’t Audrey Hepburn say that she couldn’t wear gold until she was forty or something in “Breakfast at Tiffany’s”?