Here’s what amazes me about the I.T. industry: we can build something completely awesome for a client, only to have them screw it up completely with their marketing or P.R. For instance, I’m working on a site that allows a user to search for available holiday cottages in France to rent. It works well and the design doesn’t suck. Yet here’s a sample of the copy they sent to be used on the home page:
Finding your ideal French holiday cottage isn’t easy, but every year we search France with a passion, for the most characterful cottages in the prettiest regions of the country.
“Characterful”?? That isn’t a word! People get paid to write this crap? I’m going to be embarrassed to put that site on my CV!