The Zero Movement

I just made a connection. Those stupid “” thingies that were spraypainted all over the city’s sidewalks a few weeks ago are part of the marketing campaign for Coke Zero! Those asses. I take back my compliments about it. There’s nothing I hate more than vandalism masquerading as advertising.


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  1. I saw the billboards along the train line a few weeks ago, that are sort of DIY-y, and they made me smile the first time I saw them, with their crypticness, but then I worked out it was probably something like that.

  2. This SMH article went around at work, with regards to “viral” marketing and when it can backfire.

    The answers are here:
    The Zero Movement Sucks.

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