Huh. What the hell does the “LCM” in Kellogg’s LCMs stand for?


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  1. I’ve been trying to figure this one out for like a year now! I even emailed Kelloggs about it. (with no response)

  2. Oh my goodness! My husband and I just had a conversation about this at the grocery store last week. If anything, they should be RKBs, because we all know they are Rice Krispie Treats.

  3. erm… RKTs, that is. In my household, they were called Rice Krispie bars, so I just combined the two.

  4. Nothing. According to the trademark registration Kellogg’s registered LCMs as a word. Trade Mark : 787823. You can search the database at – logon to ATMOSS as a guest (yellow box in left column)

  5. Light crunchy material

  6. I’ve always wondered about this too. Mystery solved?

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