Oh dear God. This is going to be all over the Internet in five minutes, but this Snakes on a Plane promotion is BRILLIANT. You enter your friend’s name and details, and it generates a clip of Samuel L. Jackson exhorting your friend to go see the movie. The best part is, you can actually send it via phone if you’re in the US! (The rest of us have to use e-mail.) Too bad it’s past the curfew or my sister’d be answering a call from Samuel L. as we speak.