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Vegetarian Survey: A friend of mine is working on a project to write a business plan for a vegetarian food store. She distributed this survey around here at work and I offered to post it on the ‘Net for her. Please take a second to post your responses in the comments. It’ll only take a second and I know she’d appreciate it! It’s technically only for Australians, but you international types can play along too, I guess.

Meatless Meals Eaters – Research Questionnaire

This survey is designed to explore the habits and purchasing intentions of frequent and sporadic eaters of meatless meals. Thank you for participating.

1) Which of these statements best describes your meat eating habits?
a. I do not eat meat.
b. I eat meatless meals at least 4 times per week.
c. I eat meatless meals at least 2 times per week.
d. I eat meat in every meal. (answer question 6 only)

2) What are your reasons for eating meatless meals? >> Select all that apply
a. Health and/or wellbeing reasons
b. Ethical reasons (animal rights, the environment, etc)
c. Religious reasons
d. Other: ____________________________________

3) Have you ever purchased frozen/refrigerated meatless meal or meat substitute (vegetarian nuggets, soy sausages, etc)?
a. Yes, more than once, and I plan to purchase it again in the next 6 months.
b. Yes, once, and I plan to purchase it again in the next 6 months.
c. Yes, once, but I do not plan to purchase it again anytime soon.
d. No, but I intend to purchase it in the next 6 months. >> go to question 5
e. No, and I do not intend to purchase it anytime soon. >> go to question 5

4) Where have you purchased frozen/refrigerated meatless meal or meat substitute? >> Select all that apply
a. Convenience stores (7-Eleven, petrol station stores, etc)
b. Supermarkets
c. Health food stores
d. Other: ________________________________

5. Where do you eat meatless meals? >> Select all that apply
a. At home
b. At work
c. In restaurants or cafes
d. In fast-food outlets
e. Other: ________________________________

6) In 12 months you expect to be eating meatless meals:
a. More often than today.
b. As often as today.
c. Less often than today.

7) How often do you have quick meals (pastries, pizza, sandwich, etc, with or without meat) at convenience stores?
a. At least once a fortnight
b. At least once a month
c. Once every two months
d. Rarely
e. Never

8) Have you ever purchased food from a health food stores?
a. Yes, more than once, and I plan to purchase again in the next 6 months.
b. Yes, once, and I plan to purchase again in the next 6 months.
c. Yes, once, but I do not plan to purchase again anytime soon.
d. No, but I intend to purchase in the next 6 months.
e. No, and I do not intend to purchase anytime soon.

Your gender: a. Male b. Female
Your age group: a. 18-24 b. 25-34 c. 35-44 d. 45-54 e. 55+
Your residential postcode: ______________